Asking for referrals is essential to bringing in new clients. I get it, it’s much easier to do business with people you know or if people are recommended to you rather than strangers. I think everyone will agree, nothing is more valuable than a ringing endorsement from a previous client, a friend or even a family member. Yet, asking for referrals can feel awkward and you don’t want to come off desperate or pushy.
Endorsements from previous clients are like a five-star review and these are most likely quality customers you’re bringing into your practice because the client is already enthusiastic about your services and what you have to offer. Not to mention, this new customer already trusts you and your company thanks to the referrer.
Asking for referrals is quite a bit like asking for a review from a client. You need to just come out and ask for it and I have some recommendations for making it part of your business routine. Making it part of your routine is easy by starting to do the following:
Make sure that individuals who refer to you always feel appreciated, when people feel appreciated, they will always do more than what is expected. Showing your appreciation will always be worth the effort!
Also, when appropriate reciprocate to your clients as well. While it’s great to get referrals to make note of clients who have services and refer customers to them! It’s good business karma!
Contributor: Hollie Spencer, Chief Development Officer at Secure Financial Group, is an entrepreneur, and an all-around good human. She has made it her life’s work to champion a human-centered approach to business – which led her to start Secure Financial Group Partners. Hollie recognizes that everything we do and sell starts and ends with people.
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